Project+Timeline

=**Deconstructing and Evaluating Media**=

__Primary__

- Read aloud "Have I Got a Book for You" and list all the techniques used by Al. - Using the file "Fiction or Reality" discuss the concept of all media being constructions, created for profit or to persuade. Students will answer the following questions:
 * Who created this medium and why?
 * How has this medium been constructed?
 * How close is it to reality?

- Students will view a variety of cereal boxes and will identify cereal advertising techniques. - Students will identify features of a cereal box to prepare them for the culminating task of creating their own.

__Junior__

- Review a definition of media and why they are created. - Review a media triangle in order to analyze a few samples of media (pictures of fast food items, "Dove" commercial). The focus of the lesson will be on who created them and what techniques were used. The goal is to encourage students to be active and discriminating consumers of media who can distinguish fantasy from reality. - During the next lesson students will analyze commercials.

__Intermediate__

- Activating prior knowledge - definition of "media", brainstorming types of media, sorting them into categories - Introducing media triangle and 5 concepts of media - Using a few samples of media (pictures of fast food items, "Dove" commercial), students will learn about picture manipulation techniques in order to distinguish between fantasy and reality. - Analyzing commercials

=Culminating Task=

__Primary-__ Creating an electronic version of a cereal box package

- Students will design a paper version of their cereal box and will be asked to invent a name for their cereal. - Students will get familiar with features of Print Shop. - They will create their cereal box package using Print Shop.

__Junior__ - Book Trailer for "Maniac Magee" by J.Spinnelli (partner work)

Discussion - What is a book trailer? What is a difference between a book trailer and movie trailer? - What are the features of an effective book trailer? Look at a few samples and analyze them. - What are the steps of creating a book trailer? What resources do you need?

__Intermediate__ - Creating a PSA ( small group work)

- What is a PSA? - What is the difference between a PSA and a commercial? - What are the features of an effective PSA? - What movie related terminology do students need to get familiar with?